Pavithra Aravindan
I am a Lead Product Designer based in New York City. I lead a team of 4 junior to senior product designers at Amazon. I design AI-powered complex systems and generative AI tools that help million of Amazon Sellers, Brands and Associates work smarter.
Selected Work
Amazon unified agentic workspace
Unifying and automating solutions for Amazon Sellers
Seller Onboarding Lounge
Reimagining Amazon's new seller experience with AI-assisted, personalized onboarding
Amazon AI-powered Assistant Support
Embedded AI-powered support experience to resolve common listing issues conversationally, while seamlessly escalating to human support.
Response Generator for Amazon Support
Designing a scalable, multilingual LLM experience for high-volume customer support
Design of Soft Tangible User Interface with Haptic Feedback to Help Children with Autism
Published papers of developing and testing a physical product to help children with autism calm down when triggered
D&B Target Audience Builder
Discover, target, and activate audiences, leveraging data to identify ideal customers and total addressable market.
Media
- Published a product design paper to HCI, ACM, Google Scholar, 2016
- Speaker at O'Reilly Design Conference, 2016
- Buzzfeed interview, 2021
- Voyage Austin interview, 2022
- Migrationology podcast, 2022
- Keynote Speaker at UX+BA Istanbul Conference, 2024
- Speaker at Amazon Design Conference, 2024
- Published 50+ articles for Design+Sketch, UX collective, UX planet and more
Awards
- Amazon Day One Award, 2024
- Da Vinci Award, Amazon Design Summit, 2024
- Unconventional Genius Award, Amazon Design Summit, 2024
- Exemplar Award, Amazon Design Summit, 2024